Well, as timbo said, there are things to reason about as also did my colleagues here at work.
But to get away from the constantly growing confusion, I finally called the hotline of that company, that's ZF Trading for the Lemförder brand.
They said that the little arrows are only for the people in production and those arrows have
absolutely nothing to do with the direction of travel.
What a relief after all that guessing ...
Many thanks now to Anders who stated this firmly already and his link suggested this, too, that if a cambelt doesn't have a direction of travel, a simple drivebelt wouldn't have either.
But in Anders's link someone also called finally a hotline. So this was also a good hint.
I called the hotline of ZF Trading in Germany and this is a super hotline, no waiting at all. Only the guy there had to reinsure himself but at the end I wanted a
precise and definite response.
Thanks to all of you to get this problem out of the world.
